The company was established in 1945 in Vignola (Modena), when Giancarlo and
Lanfranco Toschi first dipped the famous Vignola cherries into alcohol to
preserve them and enjoy them all year round. This is just the first in a long line
of product that today is known everywhere as Frutta sotto Spirito.
And thus the Toschi story begins…
In this year Toschi teams up with the legendary, world
beating Ferrari name to launch its products, thanks to the
friendship between Giancarlo Toschi and Enzo Ferrari.
The 1953 World Champion driver Alberto Ascari
endorses the special gift box: a miniature racing
car containing three bottles of Toschi liqueurs.
Debut of Toschi Cherry Brandy, a liqueur
obtained by steeping the famous black
cherries of Vignola in alcohol.
Giancarlo Toschi lays the foundation for the new
Savignano sul Panaro (Modena) premises,
still the company’s headquarter.
In 1962, a deluxe gift pack celebrates the products
from the Vignola soil. Frutta Spiritosa and Nocino
make their first appearance.
In these years, we have indeed a big development of the
company, also characterized by numerous television
advertising campaigns.
Made according to an ancient recipe from the
Toschi family, Nocello is made from Walnut.
With its original flavor has conquered
soon the international market.
From the production of Fruits in alcohol to the production of Fruit
Liqueurs the step was short. The range of fruit liqueurs includes
Lemoncello, Fragolì and Mirtillì and a wide range of Cream Liqueurs.
TOSCHI USA
In 2016 the company founded and opened
a commercial branch in the USA, with the
presence of employees on the territory to
strengthen and consolidate the sales of
Toschi products.
Toschi marketing strategy consists in
expanding our position in foreign markets.
In 2021 Toschi is present in more than 80
countries all over the world, and the export
weight the 55% of total turnover.
